Exercise 01: Market Research (5%) Individual
Exercise 1 Brand X: Samsung Brand Y: Samsung Electric Toothbrush 1. What was the first invention of the Samsung company? The first invention of Samsung company is black and white televisions. In 1970, Samsung-Sanyo produced its first black and white televisions and expanded its reach into shipbuilding, petrochemicals, and aircraft engines. 2. How the first invention of Samsung company influenced the company? The first invention of Samsung company influences the company to start exporting home electronics products to overseas customers. Besides that, this invention also as a foundation for Samsung company to explore the electronics sector. Currently, Samsung company is one of the world’s largest producers of electronic devices. 3. Who are the target audiences for this product? The target audiences for this product are customers in all aged groups. The Samsung electric toothbrush can supply high-quality oral care in daily life for all ages customers. 4. What brands are the main compet