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Exercise 03: Prototypes (10%) Exercise 04: Finishing (10%) INDIVIDUAL

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  Prototype 1 For prototype 1, the head of the Samsung electric toothbrush which can be replaceable is an oval shape. The oval brush head covers a larger area when brushing. Next, it is powered by a power button. The power button is easier for customers to operate it. In addition, it is charged with wired charging. Wired charging takes less time to charge compared to wireless charging. Prototype 2 For prototype 2, Samsung electric toothbrush has a pressure sensor. This pressure sensor will appear red light when using too much force on the teeth. Besides that, it is charged with wireless chargers. Wireless charging is more convenient for customers compared to wired charging. Additionally, it is also designed with a touchscreen that has Bluetooth capabilities. Touchscreen and Bluetooth are advanced technology in modern society, so customers can operate to choose cleaning mode and set timers fastly.   Prototype 3 For prototype 3, the head of the Samsung electric toothbrush which ...

Exercise 02: Ideation (5%) INDIVIDUAL

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 1. Mind map Using Mind Map Method, I'm exploring factors that cause these common oral diseases to discover the problems which Samsung electric toothbrush can solve. 2. Sketch out (5 solutions) These are functions of the Samsung electric toothbrush based on the solutions I explored on the mind map. 

Exercise 01: Market Research (5%) Individual

Exercise 1   Brand X: Samsung Brand Y: Samsung Electric Toothbrush 1. What was the first invention of the Samsung company? The first invention of Samsung company is black and white televisions. In 1970, Samsung-Sanyo produced its first black and white televisions and expanded its reach into shipbuilding, petrochemicals, and aircraft engines. 2. How the first invention of Samsung company influenced the company? The first invention of Samsung company influences the company to start exporting home electronics products to overseas customers. Besides that, this invention also as a foundation for Samsung company to explore the electronics sector. Currently, Samsung company is one of the world’s largest producers of electronic devices.  3. Who are the target audiences for this product? The target audiences for this product are customers in all aged groups. The Samsung electric toothbrush can supply high-quality oral care in daily life for all ages customers. 4. What brands are the ma...